Acme Climate Action was a true labour of love, all written, designed, produced and conceived by Provokateur.. The ambition was bold: produce a book on climate change unlike anything before. Where others told people what to do, Acme would give them the tools to do it. Where others made environmentalism dull, Acme injected a cheeky sparkle to keep people engaged. The book, published by Harper Collins, was a toolkit of stickers, posters, postcards, DIY thingummies, letters and more. As each page was torn out and used, readers would effectively ‘destroy’ their book, until all they had was a front and back cover (which could then be made into a picture frame). Accompanying the book was a campaign website which was a finalist at the Green Awards.
